For photographers

A personal stylist for every client you photograph.

House of Vestelle is a private styling concierge for your studio. Send one link, and your client receives a personalized wardrobe lookbook — curated to her body, her taste, and the way you shoot. No closet to build. No shoot-day surprises. Just clients who arrive ready.

Join the founding studios

Free for founding studios — invitations are limited.

A House of Vestelle client, styled
✶

Nothing to store

Retire the 2,000-piece client closet — the sourcing, sizing, steaming, storing — for good.

✶

Nothing to stress

She arrives with pieces chosen to fit and to photograph beautifully. No more shoot-day gamble.

✶

Nothing to do

The styling runs itself, on her time — not yours. One whole task, off your plate.

What it is

The wardrobe department you never had to build.

Each client gets her own link and a two-minute style quiz. Behind it, a styling system composes complete, camera-ready looks — the lingerie, the robe, the gown, the jewelry, the finishing pieces — matched to her and to your aesthetic. She shops her own pieces, on her own time. You simply show up to someone who's already styled.

A curated, camera-ready look
How it works

Three steps. Then it runs itself.

01

Share your link

Send your client her link the moment she books. That's the entire lift on your end.

02

She styles herself

A quick quiz becomes a personalized lookbook of curated, camera-ready looks.

03

She arrives ready

Prepared, on-brand, and genuinely excited to step in front of your lens.

Join the founding studios
What she receives

A lookbook, curated to her.

Complete looks — not a pile of products. Styled to her body and taste, and to the aesthetic your studio is known for.

Old-Hollywood look
Old-Hollywood
Glamour · statement jewelry
Fine-art look
Fine-Art
Soft · timeless · editorial
Bold look
Bold
Dark · modern · striking
A fresh look, every shoot
An unexpected perk

Fresh looks walk in every shoot.

When you're not the one sourcing the wardrobe, every client brings something you haven't seen before — new pieces, new pairings, new energy. The kind of variety that keeps your portfolio evolving and your eye inspired, shoot after shoot.

Make it yours

On branded plans, it wears your studio.

Your logo. Your colors. Your voice. On branded plans, the entire experience looks and feels like an extension of your studio — your clients never leave your world. We can even build it from your existing website, so it's unmistakably you from the very first screen.

Your studio's brand, on every screen
Plans

Free for every studio. Forever.

Style every client at no cost — really. Add more control, or your own branding, whenever you're ready.

✶ Founding studios get every feature free while we build together.

Start here
Free
$0 — forever

Everything you need to style every client.

  • A personalized lookbook for every client
  • One simple link to share
  • Copy-and-paste emails for your drip campaigns
  • No setup, no cost, no catch — ever
Studio
Studio
from $35/mo · draft

For studios who want a hand on the aesthetic.

  • Everything in Free
  • You designate the styles your clients choose from
  • Unlimited revisions for every client
  • Priority support
Branded
Branded
from $150/mo · draft

Your studio, on every screen.

  • Everything in Studio
  • Fully white-labeled — clients only see your brand
  • Your own branded subdomain — logo, fonts, colors & voice
  • Built from your existing website
  • Split commissions — earn your plan back
Good questions

The things photographers ask.

What exactly is House of Vestelle?+
A private styling concierge for your studio. Your client follows one link, answers a quick style quiz, and receives a personalized wardrobe lookbook — complete, camera-ready looks curated to her taste, her sizes, and the way you shoot. She shops her own pieces, on her own time, and arrives styled. You never source, store, or stress over a wardrobe again.
What does my client actually receive?+
As soon as she finishes her quiz, her personalized lookbook appears — a set of complete, camera-ready looks. Each one links straight to her cart at our partner brands, so she can add a full outfit or a single piece in a tap. No hunting, no guesswork.
How personalized is it, really?+
Completely. It's tailored to a quiz she fills out — her vibe, the colors she loves, her sizes, and more — which curates five distinct sets of wardrobe pieces, right down to the accessories, heels, jewelry, and props, all chosen for her look.
Where do the wardrobe pieces come from?+
Every piece comes from a curated selection of brands we trust — chosen to photograph beautifully and to fit. She shops them directly, at the same price she'd pay anywhere.
Who actually chooses the pieces?+
The collections are curated by Mark Andrew and Ayla Quellhorst — two of the industry's top-performing studio owners and educators. Their eye is shaped by years behind the camera, by their travels, and by the brand partnerships they've built, so every look feels intentional, elevated, and current.
Does it work for every body type?+
Yes — every body type. One of the first things the quiz asks about is her figure, her sizing, and her cup size, so the pieces she's shown are chosen to fit and flatter her, specifically.
Will my clients feel like they're being sold to?+
Not at all. It's completely free for her to use — a styling tool, not a store. Shopping for a shoot can be overwhelming, and this takes the guesswork out of the direction, the sizing, and the colors. Whether she adds a single thing to her cart is entirely her choice.
Is it really free — what's the catch?+
There's no catch. It's genuinely free — for you and for your clients — forever. When she chooses to buy through her lookbook, we earn a small commission from the brand at no extra cost to her. That's how it stays free.
Can I control the style my clients are shown?+
On the Free tier, your client chooses the vibe of her own looks. On the paid tiers, you take the wheel — you set the style, genre, and overall vibe your clients are shown, guided by their quiz answers, so everything aligns with the work you're known for.
Can it look and feel like my studio?+
Completely. On the Branded tier, we build you your own subdomain dressed entirely in your studio — your fonts, your logo, your colors, your voice. Your clients only ever see your brand. Never ours, never another photographer's.
Do I need to be tech-savvy?+
Not in the slightest. Free tier or Branded, all you do is send your client a link. We even hand you copy-and-paste emails for your drip campaigns and booking workflows, so it slots right into how you already work.
Is my client's information kept private and safe?+
Yes. Your client enters her details and agrees to our Terms of Service and Privacy Policy before she begins, and her lookbook is emailed to her. Her measurements and answers stay private — never sold, and never shared with you or anyone else.
The doors open in 2026

Be a founding studio.

We're hand-selecting the first studios to open with us — in first, free, and helping shape what House of Vestelle becomes. Leave your details and we'll bring your invitation to you.